As a business owner, you worked hard to come up with a logo design that reflects your brand and company. Everything from the colors to the font sets the tone and helps make your branding consistent across social media, printed business cards, and even signage. However, when ordering items from a print shop, making sure the fonts match your logo design and brand can be tough. Here’s how to make sure they print your font accurately each time.

Why Do the Fonts Not Always Match?

Fonts aren’t universal. This means the fonts your graphic designer had access to may not be available to the local print shop. Each printing services provider has the potential to work with different software programs. These programs won’t always have the data for your unique font. The only way to guarantee the print shop can produce the font you’re expecting is to prepare the file correctly before sending it to them.

What Should You Do?

There are two ways to prepare the file for the printers. The first is outlining the font. This process allows even standard graphic design software to trace or outline the font in logo designs and branding materials. Once the program outlines the font, it saves it as an image—rather than relying on the information behind the font’s programming. Once it’s saved as an image, the printer can recreate it on business cards, brochures, banners, and any other printed media.

The second method of font preservation is called packaging. This method allows you to copy the code responsible for creating the font and save the information to a designated file. Once the information is saved, the file can be sent to your printing services team. They’ll be able to open the font’s information in their program and recreate it perfectly.

At America North Printers in Anchorage, AK, their dedicated printing services experts want to help you display your logo and brand clearly. They’ll work with you to create business cards, brochures, and other printed media that reflect your brand accurately each time. If you have a custom font, they can recreate it across their products. Learn more about the print shop online, and call (907) 562-6416 for a free quote.