Every organization or company has marketing goals to reach new customers or audiences and create a positive public opinion of them. Promotional products are one major component to add to your advertising agenda, no matter what industry you’re a part of. Below are a few reasons groups should look into customizing merchandise to give out for free.

How Promotional Products Benefit Businesses & Organizations

1. Creating Positive Impressions

Everyone likes an unexpected present. Giving out promotional products will create a positive interaction for potential clients, helping them remember your organization with appreciation. Creating favorable relationships will leave a lasting impression and turn those passing by into future clients or donors.

2. Promoting Memory Retention

If someone learned about your company during a networking event, trade show, or holiday party, would they know how to contact you later? It’s difficult to become a repeat customer if you can’t recall the company name. When they see the logo on a koozie, flash drive, or pair of sunglasses every day, they’ll be more likely to use your services or products again.

3. Diversifying Outreach

People are used to receiving items like postcards and business cards; however, it’s more exciting and memorable to be given something different like an umbrella or button. To increase impact, offer promotional products that are useful. From phone cases and lanyards to hand sanitizer bottles, these items will stick around because people will use them.

 

Groups and businesses looking into ways to market to new audiences should consider working with Marles Printing in Cuyahoga County, OH, to create unique promotional products. The team has over 40 years of experience and works with more than 3,000 suppliers to find the perfect items for your company. To learn about their design and creation process, call (440) 973-4747. Visit their portfolio to gain inspiration to create banners, business cards, T-shirts, or other personalized options.