In an effort to keep the doors open, some companies fall into routines, neglecting to meet the evolving needs and preferences of consumers. To help retain customers and acquire new clients, you might need guidance from a marketing services consultant. They help business owners define company objectives and implement strategies to achieve these goals. Below are a few signs you need to hire a marketing strategist to help breathe new life into your business.

3 Indications You Need Marketing Services to Boost Business

1. Staffers Don’t Know How to Use Marketing Resources

If you trust employees to handle marketing and advertising efforts, some staffers might not know how to effectively use resources at their disposal. When it comes to social media, for example, simply creating accounts isn’t enough to generate consumer interest. Marketing services consultants will teach employees how to use specific platforms to your company’s advantage. A restaurant, for example, can engage online communities by posting food photos on Instagram, while a software company would benefit more from using Twitter to describe services provided. Consultants will also show employees how to use research tools, which can be used to analyze consumer trends and gain a competitive edge.

2. Business Has Slowed 

From similar shops opening in the neighborhood to construction right outside your doors, there are plenty of reasons your business might serve fewer customers than in previous years. A marketing services specialist will help identify the source of the problem and find an effective solution. Having representatives attend more community functions or hosting more in-store events could be strategies used to showcase your services and increase traffic.

3. The Staff is Small

If you only have a few employees, they could be too busy attending to their primary responsibilities to handle marketing. Hiring marketing professionals to do the job will ensure your staff isn’t spread too thin. Strategists will work as an extension of your company, brainstorming ideas and implementing plans to execute them.   

If you need help developing a solid game plan to increase your company’s exposure, reach out to the staff at Fredrickson Communications. With more than 40 years of combined experience, business owners in North Carolina’s Alamance and Orange counties turn to the team for IT consulting, telecommunications management, and marketing services. To schedule a consultation with the Mebane-based marketing services provider, call (336) 512-0003. Visit the team online to discover how they can help grow your business.