A storefront is the first impression customers have of a business, so its appearance matters a great deal. Everything from window displays to exterior painting colors can make a difference in how the public views a business. If your company has a storefront, there are many reasons you should carefully maintain its appearance. 

Why You Should Maintain Your Storefront 

People Respond Emotionally to Colors

Research has proven that colors can affect people in different ways. For example, shades of red make people feel a sense of excitement, which is why red is commonly associated with clearance tags. Green is the easiest color for eyes to process and stimulates peaceful feelings, which makes it an easy way to attract potential customers.

Consider the type of store you own when deciding on the right colors for the exterior painting. Yellows and orange encourage optimism and warmth, blue inspires trust and dependability, and purples call to a person’s creativity. Incorporating your brand or logo’s colors can also help people associate a location with your business.

If It’s Not Inviting, People Won’t Come In

A clean and well-lit storefront is also necessary for drawing in potential customers. This is why your store’s name, hours, and phone number should also be clear and prominently displayed. Adding warm decorative items inside the doors and window display is also essential to attracting business. Arranging your products or marketing materials in the window can tell passersby what you’re selling to pique their interest.

Putting potted plants and warm decorations in the entryway also creates a home-like feel that invites the public to come in and learn more. Using complementing colors in the interior and exterior painting schemes can also make your storefront more appealing.

If you need help selecting the colors for your interior or exterior painting, the professional painters at W. Reardon's Painting in Lorain, OH, have more than 30 years’ experience in painting businesses and homes. Their technicians can also improve the appearance of your business with power washing services. Call (440) 233-6852 or visit them online to request a free estimate on services.