In the digital world, it’s easy to think only computer-focused marketing is worthwhile. It’s important not to lose sight of the value printed newsletters have, however. When handled by a professional printing service, tactile marketing materials can directly impact the success of your business and help build your customer base. Here are just some of the reasons why physical newsletters still have value. 

Why Printed Newsletters Are Important

People Spend More Time Reading Physical Mail

If you quickly flip through your email inbox and delete most of the new arrivals before reading them, you’re not alone. In fact, research shows that the average person only spends 11.1 seconds looking at an email. This cursory glance won’t allow your newsletter to make much of an impression.

Physical mail, however, typically gets much more attention. The research above also shows that the average person spends nearly 30 minutes reading through printed mail. Just imagine what that amount of time could do for your customer base. An eye-catching and informative newsletter produced by a professional printing service can be a big boon for your business.

The Best of Both Worlds

Although the print and digital mediums might seem like they’re at odds with each other, there are valuable benefits to embracing both in your business strategy. Some people don’t go online searching for company newsletters, the latest in inventory offerings, and more information that can lead to sales. By creating an informative and unique newsletter and making it look great with the help of a professional printing service and also using avenues such as social media and email, your business can reap the benefits of both the physical and digital realms.

If you’re looking to have a beautiful newsletter printed, Northern Printing in Anchorage, AK, is ready to help. With more than 50 years of experience, this printing service has the expertise to give your business the professional and stylish edge it needs. From the initial design to the final print, the company’s talented staff will assist you through the entire process. Visit the website for a list of services or call (907) 562-6554 to speak with a friendly representative today.