Printed materials are a simple and cost-effective way for businesses to attract customers and boost sales. Hiring a printing company that understands how color can boost marketing efforts will drive even more traffic to your business. Here are three ways that professional full-coloring printing can drive sales.

How to Use Full-Color Printing to Drive Sales

Color Response

Not every hue evokes the same emotion. Certain colors are tied to different emotions and energy levels, like red being associated with feeling excited. Red also signifies urgency, which makes it a top choice for brochures or fliers about a sale. Orange is another energizing color that creates as sense of urgency for a discount offer, while green, blue, and yellow imply a sense of calm and serenity.

Industry Association

Sometimes it’s not the emotional response, but the industry association colors have. A wedding planning company, for example, may choose pretty pastels likes pale pink, white, soft yellow, or lavender, while a law firm is better suited with colors that suggest courage and strength like royal blue, black and maroon. Utilizing colors associated with your industry in your marketing materials is your potential customer’s first clue what products and services your business provides.

Expert Design

Printing companies have expert graphic designers who help clients achieve cohesive marketing materials that reflect their brand. Their experience in composition and full-color printing help companies incorporate critical information into an eye-catching design. They also source industry-appropriate images to illustrate promotions and products to create an appealing finished product.

Located in Cincinnati for 23 years, Millprint LLC is the full-service printing company to call when you need top-notch business printing quickly. Their digital printing services and printed business materials include everything from business cards and brochures to letterhead and posters. The company’s full-color printing guarantees exciting designs that attract customers and clients every time. To learn more, call (513) 489-3000. Stop by online for a list of services and a 10% off coupon for first-time customers on their website.