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If you want to create a print ad campaign that helps boost sales and widen your audience, you may be wondering what elements will make your advertisement successful. Even when on a tight budget, it’s possible for your company to create a stellar advertisement brochure that looks professional and makes an impact. Here are some tips on how to use custom printing techniques to create a compelling campaign.

Custom Printing Tips for Businesses

Make Your Name Prominent

Your audience should be able to take one look at your brochure or banner and understand who is speaking to them. Your logo and name should clearly communicate what you do and stand out on your materials. 

Include Visuals

digital print shopGraphics help attract the eye and create more visual interest for your materials. This should include, at a minimum, your logo. You can also include images of your products, lifestyle shots that relate to your offerings, or photos of your business itself. 

Keep It Simple

Your message and style should be simple to keep your advertisement memorable. You don’t want your brochure to overwhelm the eye and detract from your message. Make sure to break up your text, print in full color if possible, and keep everything aligned.

Include a Call-to-Action

Don’t be afraid to tell your audience what they should do with the information you’re providing to them. Include your phone number along with an invitation for the reader to call you for a complimentary consultation. For a more modern approach, include a Quick Response, or QR, code or a web address that directs them to your website to learn more about your company.

 

For more guidance on designing brochures or flyers for your print ad campaign, talk to the experts at Great Originals in Anchorage, AK. This digital print shop has worked with corporate and private clients for more than two decades. They create everything from magnets and banners to newsletters and postcards, and their print and design experts are proud to offer quick, effective service. Learn more about their printing services online or by calling (907) 561-8922.

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