Marketing a business can be challenging, but when done effectively, digital printing tools such as brochures and postcards can help make potential customers aware of a company’s name and services. Poorly designed ones, on the other hand, can be a waste of time and funds. If you’re hoping to create something eye-catching that captures the essence of your business, keep these do’s and don’ts in mind.

Do:

Be strategic.

Determine a goal for the brochure. Imagine what kind of person you think will benefit from it. Consider how it will be shared and what steps you want a potential customer to pursue after looking at it. Then ask yourself, does the material you have planned make that next step easy? Does it provide a website, store information, or points of contact? Is your logo clearly and creatively displayed? If you are still unsure you are hitting all the right notes for your target audience, look at examples from your competitors. 

Consider your text & design carefully.

The average person’s attention span for marketing materials is only eight seconds long. Too often, brochures that have too much text get quickly discarded. Keep your words brief, to the point, and simple. 

Of course, an easy way to break up large chunks of text is to insert pictures which draw the readers' eyes. 

Don’t:

Use too many fonts.

A good brochure design should only have three different fonts. While you might think that adding more is attention-grabbing, it can distract the reader from the point you are trying to get across. Instead, try to keep your text straightforward for an overall cleaner, more professional look.

Underestimate the power of good images.

The saying “a picture speaks a thousand words” is more than a cliché. When it comes to brochure design, sharp and colorful images are the key to grabbing a potential client’s attention. Don’t skip on the expense of hiring a professional photographer or investing in stock imagery.

At the same time, you also don't want your marketing materials to look cluttered, so make sure that all the pictures look visually consistent and in line with your brand. 

If you need help creating professional-quality brochures, the specialists at Superior Printing Service in Hobbs, NM, offer the most advanced digital printing services in the area. Their design team can help you create beautiful, eye-catching marketing materials to improve traffic to your business. Call (575) 393-3261 or visit their website to learn more about their full-color printing services.