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When you design a business card or plan on having another service performed, do you ever stop to think about how far digital printing has come? The products you and your business use have come a long way since the early days of this form of creative marketing. Here’s what you should know about the history of digital printing.

Interactive Print

Referred to as interactive print, many people often think that digital printing is meant to draw in quick customers and make a major impact in a short period of time. However, it’s meant to engage your audience with printed communications. It’s also become much easier to access your customer base as the technology continues to grow.

digital printingWhereas print ads, brochures, and physical business cards used to be the norm of digital printing, this practice has evolved to encompass more tech-forward practices. For example, many businesses are exploring the use of augmented reality apps in their communications. These features allow companies to tell a story that incorporates audio and video into a printed piece, making it more interactive and engaging for audiences.

Modern Technology

The use of augmented reality, as well as specialty coatings, enables print shops to replicate a wide variety of textures into their pieces, including the feeling of materials like gravel. This allows brands to convey more emotion and intention into their outreach and encourage audiences to explore their product in a new way.

Innovative technologies, tactile print, specialty ink, and other unique materials are providing a link between traditional and modern digital printing. They also embrace the onset of mobile marketing, making this type of service available on mobile devices, as well as physical materials. It encourages brands to create materials that are more interactive and incorporate modern technologies.

 

If you’re curious about how you can include the latest innovations and digital printing in your next produced piece, speak with the experts at America North Printers in Anchorage, AK. For more than 30 years, this print shop has been at the forefront of the latest printing services that will take your business to the next level. Learn more about their products online, or call (907) 562-6416 today to speak with a friendly representative.

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