If you want to broaden your company’s reach, brochure printing is worth considering. From merchandise photos to standout features about your services, the pages can contain all of the necessary information to let consumers know more about your business at a glance. Here’s what you need to consider when deciding what paper to use for the brochures. 

Consider How People Will Get the Brochures

When deciding on paper density, how consumers obtain the brochures matters. If the marketing materials are displayed in an office lobby, for example, paper with higher grams per square meter (GSM) will give the brochures a more polished, substantial appearance. Paper with 170 to 300 GSM is often used for brochure printing, as the pages are sturdy but will lay flat when bound together. Paper with 350 to 400 GSM has the consistency of a thin card, so consider this option if you are printing brochures with a few pages. However, thicker paper is also heavier, which could add to postage rates when mailing business collateral.

Think About What Message You Want to Convey

When considering the brochure finish, take into account the brand identity. If you offer high-end products or upscale services, paper coated in a matte or glossy finish will evoke a feeling of luxury. Coated paper can also bring out the visual detail of graphics printed on the pages. If you run a nonprofit organization, for example, you might want to stick with untreated paper. This way, it won’t look like you misused charitable donations to create expensive marketing materials—instead of using the funds for the intended purpose. 

Determine Where You’ll Store the Materials 

If you are printing a large order of brochures at once, think about where you will keep the materials until needed. If the company warehouse or office storage room is hot or humid, some paper stock can withstand extreme temperatures better than others. Aqueous coatings can be applied after the brochures are printed to protect the pages from water damage. Soft-touch coatings can also be added to give brochures a velvety feel, while protecting the pages from premature wear.

If you want to use eye-catching brochures to attract new customers, the technicians at America North Printers are happy to help with your project. Serving businesses throughout the Anchorage, AK, area for more than 40 years, you can trust the technicians at this local print shop to help brainstorm designs to build brand awareness, provide proofs, and ensure you are happy with the finished product. To find out about the brochure printing services available, call (907) 562-6416. You can also visit the company online to request a quote.