Overland Park, Kansas
9105 Cody St.
Overland Park, KS 66214
(913) 541-1665

How Custom T-Shirts Are Effective Marketing Tools November 12, 2018

Overland Park, Johnson
How Custom T-Shirts Are Effective Marketing Tools, Overland Park, Kansas

If you want to bring new customers through your door and retain current clients, consider having custom T-shirts made with the company’s logo and contact information. Having employees wear the apparel will help build brand recognition, while giving it out to the public will help widen your reach. Below are additional reasons to invest in custom T-shirts.  

How Custom T-Shirts Will Help Market Your Business

Advertise Business Operations Anywhere

Company T-shirts are essentially walking billboards, so employees can advertise the business wherever they go. If a trade show is on the agenda, for example, company representatives can wear custom T-shirts at the event. Donning matching apparel in eye-catching company colors will help your group stand out in a crowd. This could generate interest about your business, which could bring more people to your booth for additional information.   

Stay Top of Mind with Current Customers

If you are hosting a special in-store event, consider handing out custom T-shirts during the festivities. A comfortable shirt is a great promotional product, as it’s something everyone can add to their wardrobe rotation or use as loungewear or pajamas. Whenever people put on the shirts, your business will instantly come to mind. This way, they will think of your company first when the services you provide are needed. 

Start a Dialogue with People Who Want to Talk

Whether employees don the company apparel at networking events or Overland-Park-Kansas-custom-T-shirtscustomers wear it while running errands, custom T-shirts can be great conversation starters. If someone is curious about the company and/or brand, they will look to a person wearing the shirt as a source of information. After the conversation, they can write down the company phone number or address to reach out directly. 


If you want to use custom T-shirts to promote your business, the staff at Laser Apparel is eager to assist with the project. The company is known throughout Johnson County, KS, for working with clients to create high-quality custom apparel to boost their marketing efforts. They will also share tips on what types of events your shirts will get the most exposure. To learn more about embroidery and custom screen printing services for your business in Overland Park, the Kansas City Metropolitan area, or surrounding communities, call (913) 541-1665. Visit the company online to tour the design studio.

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