If you want to draw attention and increase interest, business signs are one of your best options. A well-designed sign can help bring in clients and increase sales—but poor sign design may actually end up hurting your business. Here are a few common mistakes to watch out for when creating and displaying your signage.

Pitfalls to Avoid

1. Low Contrast

As much as possible, you want your signs to be easy to read and viewable at a distance. The wrong color combination can make this almost impossible, as colors tend to blend together. For best results, you want dark letters on a light background or vice versa.

2. Uneven Spacing

Called “kerning” by design professional, the spacing between letters on your side is a subtle, but significant, detail. Good spacing between letters, words, and design elements makes a sign flow visually, while uneven spacing is disruptive and off-putting.

3. Busy Designs

Your business sign should be concise both in its visuals and in the way it presents information. Too much information, too many images and design elements, or even too complex a font makes it more difficult to read.

4. Practical Mistakes

Besides its design, the physical traits of the sign itself are vital to making a good impression. You want to choose a size which fits the area where it will be installed, and a material which will still look clean and professional even after withstanding months or years of weathering.

5. Sign Installation Problems

No matter how good your sign is, if it’s hidden away behind a hedge or too far from the road, it can’t do its job. And if mistakes are made when installing it, such as reversing letters or hanging the sign crookedly, it will fail to make the impression you intend.

To avoid these problems with your business signs, choose a sign maker and installer with experience and expertise. Louisville Sign Co., Inc. serves a 100-mile radius around Louisville, KY, providing both flat signage and 3-D displays in a full range of materials and styles. Their experienced crew of licensed electricians provides full-service sign creation, from design to installation, all done to your custom specifications. To start the process, call (502) 957-2161 or contact them online.