Finding a tenant for commercial real estate is very different from trying to fill a residential home or apartment building. You will need to take the right approach when marketing the property to find high-quality tenants within a reasonable timeframe. Follow the commercial property management guide below to maximize your marketing efforts.

Commercial Real Estate Guide to Marketing Properties

What to Focus On

Begin by gathering information about the property. You never know what someone might be looking for, and even small details can become key selling points. Think about what people might be looking for depending on the property type. For example, someone seeking an office space will want to know about parking, how close the property is to the freeway for commutes, how many conference rooms there are, and whether there are amenities in the building or nearby area. Someone wanting a retail space will be curious about parking, curb appeal, and how busy the area is; for example, a popular coffee shop next door that brings a lot of foot traffic by will be a good selling point.

How to Get the Word Out

Begin by putting a sign in front of the property or in the window with contact information. Include a link to more information about the space. A commercial property management team can create a web page with details about the space and professional quality photos. They can send out an advertisement about the listing through direct mail or send out an email newsletter. They’ll reach out directly to people they know might be interested in a space or talk with their network of agents who may have interested clients.

The team at Crest Commercial Realty serve the Greater Dayton, OH, area and northern Cincinnati with professional commercial real estate management services. They are experts in targeted marketing, tenant screening, and building lasting relationships with tenants. Visit their website or call (937) 222-1600 to talk with a real estate agent about your property.