Well-designed marketing materials can spread awareness about your brand and share key information with potential clients. Alternately, a poor design can detract from your success. To streamline the look of your brochures and other printed business materials, here are a few tips to follow. 

Ways to Make Your Marketing Materials Look Polished

Keep It Simple

Make sure your design is cohesive and easy-to-read. Limit yourself to only two or three fonts within the same family. For example, use serif or sans-serif font styles, rather than combining them.

You should also choose a simple color scheme. If you plan to incorporate a logo, which is important for brand recognition, consider using it as inspiration for the color of your text.

Use White Space

Putting too much information on your printed materials can cause your brochures or flyers to look cluttered. Instead, condense your message to the most important points and leave most of the printable space white to break up the text.

Create a General Template

If you plan to create additional brochures or marketing materials in the future, keeping a template can save you time by allowing you to work within a proven layout. It also reduces your chance of errors. Certain information, like your business’s hours or address, can be proofread once and remain unchanged from document to document.

Include a Call to Action

Providing a clear call to action helps the reader know how to follow-up on your product or service. Include either a phone number or a link to your website so that they can acquire more information.

At Superior Printing Service, their team of experts is dedicated to helping businesses in Hobbs, NM, boost their visibility and success. Using state-of-the-art technology, this digital printing company can provide you with unique brochures, flyers, postcards, business cards, and more—on time and within budget. To learn more about their printing services, visit them online or call a knowledgeable team member at (575) 393-3261.