Although online marketing continues to be a critical component of business success, it is not the only branding tool available. Even as potential clients spend more time online, answering emails and networking on social media, business cards continue to play an important role in the marketplace. Potential clients often learn about companies or judge them based on the quality of their card, which means it continues to be one of the most crucial marketing tools today.

5 Reasons Business Cards Are Still Important

1. Easy to Share

Even if you only give out a single business card, it can have more of an impact than you would ever know. Small and compact, these cards are easily shared. Making a good impression on one client can prompt them to pass the card along to their friends and business partners.

2. Personalization

While it is still necessary to exchange contact information online and in emails, this doesn’t always have the personal touch you need to market your brand effectively. A brief conversation, followed by a handshake, can leave a lasting impression. And sharing your business card can allow your brand to stand out from the rest.

3. Preparation

Networking sometimes happens spontaneously. You might meet a potential contact or investor in a coffee shop or while walking down the street. Unfortunately, scribbling your contact information onto a piece of paper can seem unprofessional. Instead, it’s often best to hand them a business card, as this demonstrates that you’re always prepared.

4. Direct Marketing

To maximize your exposure to clients, business partners, and other contacts, you should establish an appropriate mix of online and offline marketing techniques. However, when meeting someone in person, a business card ensures that they won’t forget your phone number and email address. It also provides an incredible first impression of your brand, making it easier for them to remember you in the future.

5. Cost-Effective

Many forms of marketing and advertising, such as radio or TV ads, can be costly to produce. Business cards, however, provide an effective strategy without breaking the bank. For a small fee, a printing company can produce hundreds of cards to help you raise brand awareness.

 

The right business card can help your company leave lasting impressions and extend your marketing reach. That’s why the experts at Great Originals are dedicated to providing exceptional printing services to locals in Anchorage, AK. Established in 1987, this family-owned business can help you produce everything from newsletters to brochures and banners. To learn more about their services and global shipping options, visit their website. Or, call them today at (907) 561-8922 with any inquiries you may have.