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Crafting a successful brand for your business is about a lot more than just fine-tuning your services and pulling in customers. It’s about building a comprehensive identity for your business that aligns your public image with your private mission. The cornerstone of any successful branding project is a professional, intriguing and memorable logo design. To ensure yours evokes the right message, choose a palette that best presents you and your company.

How to Choose Colors for Your Logo Design

1. Bold Colors

Take a moment to think of companies that use bright, eye-catching colors in their logos. Many brands representing consumer goods or foods use bold colors to convey appeal to their customers. If you’re looking to attract passionate consumers and command the attention of passersby, a bold-hued design may be the right choice. 

2. Subdued Hues

Perhaps your marketing style is a little less pronounced. In this case, understated tones like black and ivory, a gentle pink, or a soothing green-blue may speak to your clientele. Subdued logo designs will best serve businesses like spas, high-end jewelry stores, or baby clothing boutiques.

3. Multi-color Logos

logo designThere’s no rule that you have to stick to just one color, and there are many successful enterprises that have memorable multi-color logo designs. This may come down to an assessment of your business’ overall image and the identity you hope to broadcast. While a company that caters to a wide range of demographics and a global market may benefit from the bold multi-color look, a more niche business may be better off with a streamlined monochromatic or two-tone logo design.

 

To start building the perfect logo for your company, turn to the intuitive experts at SignMakers Of Hardin Co in Elizabethtown, KY. They’ve been serving Hardin County for more than 20 years and have a talented team of graphic designers ready to make your logo dream a reality. In addition to custom logo designs, they also specialize in digital printing and sign manufacturing. For more information on their capabilities, visit the website, or call (270) 737-0835 to begin discussing your logo ideas today.

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