Marketing your business is important for success. No matter the size of your company or the industry in which you work, brochures are an easy and cost-effective way to reach customers and get your information to as many people as you can. Consider four savvy reasons to use brochures for marketing today.

Reasons to Utilize Brochures in Your Marketing Strategy

1. Compact

Brochures are small, compact, and easy to insert into a marketing packet or to hand out at trade shows to potential clients. The fold-out design provides ample room for featuring details about your business and services. Even though they hold a significant amount of text and art, their tight layout makes readability simple, which is appealing to customers looking for quick information.

2. Cost Effective

Most printing services offer bulk printing for items such as brochures, making them cost effective, especially for smaller or newer businesses. The bigger your order, the less per item you will pay, which creates an easy, low-cost option for promoting your services in a variety of locations.

3. Versatile

Brochures offer versatility; businesses can have different ones at the ready depending on their needs. A general company overview may be left in your reception area or in places where your services can be utilized, while customized brochures can be designed to promote specific products, announcements, events, or discounts.

4. Compatible

Brochures work well alone or alongside other marketing and promotional items. They can be included in press kits announcing new products or in advertising kits filled with samples and other items such as mugs, pens, keychains, and t-shirts.  They are also easy to stash in bags or packets handed out at local events or shows that bring together businesses and the community.

Located in Anchorage, AK, Great Originals offers exceptional printing services to private and business customers throughout the area. From brochures and business cards to banners and promotional items, this print shop can handle jobs large and small, ensuring quality and on-time delivery. Call (907) 561-8922 or visit them online for a list of offerings.