As every graphic designer knows, the options for logos, posters, websites, and overall branding are limitless. But from years of research and graphic design evolution, certain trends keep getting better. 2018 offers some gorgeous and unique ideas, five of which are detailed below.
This Year’s 5 Most Popular Graphic Designs
1. Bold Typography
With styles that hark back to the early years of print advertising, but still blend well with modern aesthetics, you’ll find daring fonts are all the rage. Bold serif fonts, wide sans serifs, and colorful typography are in this year. The art of lettering has long been used to convey useful information to audiences. Go bigger and bolder with your typography to make your message stick.
Mid-century modern has become a massive movement in home décor, but its clean lines and pastel palettes are also showing up in modern graphic design. If you want to mix up your graphics, take a look back at the previous century for ideas.
3. GIFs & Cinemagraphs
Since the internet became widely available, GIFs have popped out on otherwise boring web pages. While relatable reaction GIFs are staples, these are evolving into highly sophisticated and eye-catching images for marketing purposes as well. With custom graphic GIFs and cinemagraphic images to provide a subtle element of movement, you can offer your website visitors a memorable experience.
4. Moody Color Schemes
Walk on the dark side with shadowy color schemes. Provide a calming background with grays, blacks, and blues, and add contrast with white font. Images will stand out and look brighter and warmer against these cool, dark tones.
5. Custom Art
While it may be tempting to use ready-made images for your logo, website, or business cards, these graphics are often tired and stale. Every brand needs a basic, memorable custom image for their logo, but one-of-a-kind graphic art throughout your website will further create a strong brand.
Present your unique brand and company with help from the professionals at Creative Arts Hawaii in Hilo. This locally owned company has been serving Hawaii for over 45 years, but they keep up with the latest trends to help you stay competitive. Their graphic design experts can create a new look for your company with logos, custom T-shirts, and promotional products. Visit their website today for more information about their services, and call (808) 935-7393 to request a quote.