When crafting signage for your enterprise, it’s important to consider a wide range of factors—not just aesthetic, but practical ones as well. Louisville Sign, Co. has had years of experience helping Mt. Washington, KY, area companies design business signs that attract customers and please the local community. Here, they list their top three insider tips for making a successful sign. 

3 Tips for an Effective Business Sign

1. Get to Know Local Government Regulations

When it comes to designing a business sign, your customers aren’t the only people whose opinions you’ll be considering—you’ll also have to get on the good side of local officials. Instead of doing all the research and trying to decode the legal jargon by yourself, work with a professional sign company that already knows the ropes. Louisville Sign Co will help you learn which regulations apply to your business before even beginning the design process, so you can rest assured you’re in the clear.

2. Make It Legible

When considering the design of your sign, you’ll have to know where it will be positioned on your storefront. For example, a small window sign for pedestrian passersby can be written in an elegant, scripted font that interested parties can stop and admire. A sign that will have to be seen from a nearby road or parking lot will need to display large, block-like letters that are visible from a moving car. It’s also crucial to simplify your design so that bold colors and graphics don’t make the text harder to read.

3. Consider Lighting

Depending on what kind of business you run, your customers may stop by at various times throughout the day. For example, a craft store’s business sign will most often be seen in the daylight hours, while a bar’s sign won’t be paid much attention to until the sun starts going down. Depending on where you live, cloudy, sunny, or foggy weather can also affect visibility. Talk with your design and installation company about these factors, so they can do whatever is needed to make your sign pop—whether that’s simply by using bright colors and high contrast, or timer-activated lighting. 

If you’re interested in promoting your business around the clock and making it easier for customers to find your offerings, turn to Louisville Sign, Co. They will proudly design your sign in compliance with local codes, take your vision into account, and manufacture and install the finished product. For more information on their services, visit the website. You can also call (502) 957-2161 to get started on your business sign today.