If you’re in need of a custom sign, there are a lot of decisions to make before your idea can come to life. You’ll need to select the messaging, size, and type of sign to get started. Choosing the colors is one of the most important parts of this process, and many people could benefit from a little inspiration before beginning.

Select Custom Sign Colors With These Tips

1. Consider Visibility

There is a reason people don’t frequently make signs with light colors: they’re not very visible and can be difficult to read. Passersby should be able to see your sign from many feet away for it to be useful. Yellow, red, black, and white hues are all great options because they are bright. Select colors that are contrasting, like yellow and black or white and red, to further encourage easy reading.

2. Keep Psychology in Mind

People consistently react certain ways to specific colors. For example, Science of People noted that blue colors indicate stability while orange is stimulating and enthusiastic. People find green to be relaxing and productive while red makes people feel passionate. Consider looking into color science before selecting hues for your custom sign; use the information to your advantage to make people feel a certain way when viewing it.

3. Follow Your Branding

Do you already have a logo and additional signage for your company or organization? If so, stick with the colors you’ve already selected for existing branded material. This consistency is a key part in making sure people can recognize your marketing efforts immediately and can improve your ROI on signs and other advertising.

When you’re ready to start creating a custom sign, contact the skilled team at Creative Blast Company in Cincinnati, OH. Their specialized staff has nearly 30 years of experience creating signage that is readable, affordable, and beautiful. To learn about their maintenance, repairs, and design services call (513) 251-4177. Visit the website to view their gallery of past projects for inspiration and to see why they specialize in working with redwood and cedar.