Starting a food truck is an excellent way to share your culinary creations with the community. However, there are many factors beyond the menu to consider before getting started. For one, you’ll need graphic design for logos and advertising. To help get you started on your journey toward food truck ownership, the team at DTM Signs and Truck Wraps in Brooklyn, New York answer a few frequently asked questions below. 

Food Truck Startup FAQ

Should I Add Graphics to the Truck?

Yes. Graphics let customers know who you are and what you do. Adding graphic design to your food truck is the best form of advertising, and it’s highly cost-effective. An eye-catching truck will help you stand out from other competitors and develop brand recognition. When adding graphics to the side of your vehicle, include your company’s name, logo, website, social media platforms, and phone number. 

Do I Need to Post Pictures of My Food on the Truck’s Exterior?

Adding pictures on the side of the vehicle along with the menu will give passersby by a clear understanding of what you sell. Not only can they quickly scan food selections while waiting to order, but they can also see samples of your delicious creations. For a professional look, enlist the services of a graphic design company to create a one-of-a-kind truck wrap complete with your illustrated menu. 

What Colors Work Best?

The colors you incorporate in your truck design will define your brand, so choose carefully. Select hues that complement each other and won’t turn off potential customers. Consider your menu and the communities you’re targeting. For instance, reds, oranges, and yellows work well for a food truck specializing in barbecue, while pastels are ideal for desserts and pastries.

If you’re ready to start your food truck company, trust the team at DTM Signs and Truck Wraps to create unique graphic designs for your vehicle. Their award-winning services include high-quality commercial screen printing, sign installation, and vinyl cutting. They even offer financing options for truck wrap installations. To learn more about their services, visit their website or call (347) 312-5488 today.