The image is everything when it comes to boosting brand awareness. If you want consumers to recognize and remember your business, it’s important to make an unforgettable first impression every chance you get. Despite this being a digital age, there are still many opportunities to connect through traditional mail. When doing so, opting for custom printed envelopes will give your company an added advantage by depicting a professional and polished appearance. Here are some tips for successfully designing business envelopes that will stand out in a crowded mailbox.

3 Strategies for Designing a Memorable Business Envelope  

1. Use Directive Language 

If you want consumers to take a specific action after receiving your envelope, you will need to make this clear. Use phrases that will prompt them to open it, and let them know what you want them to do after reading what’s inside. It’s also a good idea to reference a deadline somewhere on the outside of the envelope to prevent it from being set aside for a later date. 

2. Maximize Your White Space

When designing your envelopes, keep in mind that every inch of the outside provides the chance to promote your brand, as well as your products or services. Use this space as creatively as possible—with illustrations, photos, and text. Take advantage of full-color printing, as gray-scale designs often get overlooked. 

3. Consider Involvement Devices 

Encourage consumers to engage with your business by using involvement devices on envelopes. Stickers, coins, stamps, tokens, lift-up tabs, sticky notes, and seals will pique their interest and provide a compelling way to boost response. As long as they match the feel of your message, these are typically a worthwhile investment. 

An envelope must immediately grab the attention of its recipient to avoid getting lost in a pile of bills or junk mail. The professionals at America North Printers can help you get your message across in the most effective manner possible. Offering Anchorage, AK, businesses more than 30 years of service, the print shop can fulfill any custom request you need to achieve your marketing goals. Call (907) 562-6416 to get a quote on your envelope printing project, or visit their website to learn more about the products and services they provide.