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Even in the age of digital advertising and marketing, commercial signs still generate plenty of local business. For starters, they get your name out to drivers and pedestrians, making it more likely for passers-by to patronize your establishment. Here are a few reasons why commercial signs are worth the investment.

Why Are Commercial Signs Important for Business?

Attract Clientele 

Studies indicate that over three-fourths of people enter businesses for the first time based on the quality of their signage alone. This same percentage of people also say that good signage makes them more likely to spread the word about your business to friends and family. Sign design is important because statistics also show that nearly half the population will not patronize a business that has unappealing signage. 

Build Your Brand

commercial signsCommercial signs act as a visual representation of your business and can be a powerful marketing tool when they are memorable. Include custom fonts, company logos, slogans, and meaningful color schemes into your sign design. After all, 68% of customers say they associate the quality of a company with the quality of its signage. With one glance, potential customers should be able to discern who you are, your mission, and what you have to offer. 

Make Good Investments

Commercial signs, with just a bit of routine maintenance, provide a permanent way of keeping your brand visible to the public. Other marketing methods, such as newsletters and advertising, are ephemeral and less likely to reach your target market. When you invest in high-quality commercial signs, you’re paying for longevity and continued customer interest for many years to come.

 

So many businesses benefit from custom sign products, so allow Quality Signs & Service Co. to help you get started on yours today. They offer illuminated, LED, and interior signs, along with pole and parking lot lights, to clients throughout Burlington, KY. Call them at (859) 525-9966 to speak with a representative about ordering personalized commercial signs to boost your business. Visit their website to view their photo gallery and learn more about their many services. 

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