Everyone’s heard blondes have more fun, so it’s no wonder it’s such a popular hair color. If you don’t have naturally flaxen locks, you may turn to your colorist for a dye job. Whether you have balayage, highlights, or a full head of golden hair, you’ll need to take care of your locks to prevent them from getting dull or brassy. Bloom Beauty Lounge in New York’s Chelsea neighborhood is here with three tips to stop discoloration. 

How to Prevent Hair Color from Getting Brassy 

1. Don’t Wash Every Day

As a general rule, those without color-treated hair should shampoo at most every other day. Those with dyed hair, on the other hand, should consider washing only once a week. The minerals in tap water and the chemicals in shampoo can dry out your hair and fade the color.

In between washes, use a light spritz of dry shampoo at the roots to eliminate oil. If you’re feeling self-conscious about unwashed locks, you can also wear your hair up in a bun, ponytail, or braids on non-washing days. When you wash, use cold water instead of hot—cold water preserves hair color and doesn’t dry out the follicles. 

2. Use Purple Shampoo

Purple shampoo is essential for blondes. Leave the shampoo on for five minutes in the shower before rinsing. It will distribute pigment to refresh faded highlights and neutralize brassiness. However, don’t use this product every time you wash; once every other week will suffice. Any more may dry out your locks and leave them brittle. Always use a deep conditioner with this treatment as well. 

3. Protect Hair from the Sun

Just as the sun’s UV rays can damage the skin and lead to wrinkles and sunspots, it can also damage hair, causing the pigment to fade. Chemicals in dye leave hair even more vulnerable to UV damage, so it’s crucial to protect your locks.

Limit direct sun exposure during peak hours—from about 10 a.m. to 3 p.m.—by wearing a hat or headscarf when you go outside, especially in the summer. You can also use a UV spray, but remember to reapply every 20 minutes to get the full effect. Be careful if you go swimming as well, as chlorine can significantly damage hair and make the blonde brassy or even green. 

In addition to these tips, schedule regular visits with your stylist to keep your mane looking vibrant and beautiful. If you’re a New York resident, turn to Bloom Beauty Lounge. These hair color experts offer a comprehensive range of cosmetic services from haircuts and colors to blowouts and bridal hair. Call (212) 255-9355 to schedule an appointment or visit their website to shop their line of organic makeup and hair products.