While digital marketing enables hyper-specific targeting of demographics, old-fashioned, analog mail still has a valuable place in nearly any marketing campaign. The first key to sending successful marketing mail lies in enticing the customer to open the envelope. After that, they are much more likely to read and retain your message, as well as seek out your business’ services. To learn how to compel potential customers to take this simple step, employ these three effective tips.

Make It Stand Out

Encourage customers to open your envelope by ensuring they can’t miss it. For example, use vibrantly colored or textured paper. Bold designs and patterns will also attract the eye and draw individuals to your message. Above all, avoid using a standard white envelope without any embellishments.

Use a Slogan   

You can also send a direct message to prospective or current clients before they even tear open the envelope. For instance, you may want to print your company’s logo or motto on the front or back. If the marketing material details a special offer or upcoming event, you can also effectively advertise this on the outside, noting that there are “details inside.”

Personalize It

Next, give each envelope a personalized touch. In an era of mass printing, even small touches that reveal the hand of a real person can make a positive impression. Consider hand-stamping the envelope or securing each with a specialized wax seal. You also may want to hand-address each envelope to show that you truly value the recipient. When you take time to show you care about your customers, you can ensure your mail doesn’t fall to the back of the stack. 

While customizing your marketing material may take more time, it can have a significant impact on each recipient. Fortunately, the experienced business printing professionals from Superior Printing Service in Hobbs, NM, help make it easier. The seasoned design team can assist with all aspects of your project, from typography to creative touches, to boost results. To learn more about how the team can assist with your envelopes, flyers, or other documents, visit the website or call today at (575) 393-3261.