Promotional products are the key to both branding and marketing your company, so if you’re attending an upcoming trade show, make sure they’re up to par. No matter what your industry, creative and useful custom merchandise will make you stand out from the competitors and connect with new contacts and consumers. The following guide will help ensure you’re effectively using this opportunity to elevate your business.

What Kind of Promotional Products Do I Need?

When it comes to ordering promotional products, you should have a balance. Potential customers and partners want items that are functional and fun, so choose interesting products to keep them from being thrown out. At the same time, you’re going to want to budget and plan wisely. Consider doing a promotional giveaway for T-shirts, bags, beach towels, and travel mugs bearing your logo, and set a certain number of lucky winners. If you’re passing out freebies, be sure they’re items that people will see daily. Sunglasses, hand sanitizer, water bottles, and phone wallets are excellent tools that will spread your logo everywhere recipients go.

It’s also crucial that your staff is selling your brand, particularly when networking. Order corporate apparel with your logo and design to extend your reach throughout the exhibit hall. Wherever they go to check out the competition, collaborate, or connect, your team is doing some easy marketing.

Why Should I Update for Trade Shows?

Promotional products are possibly the most important marketing tool in your arsenal at trade shows. Brand awareness is critical, and for anyone to see your brand, they have to want what you’re giving them. They’ve likely passed by thousands of plain pencils, pens, and brochures without giving each a second thought. Being up to date on the promotional products people want will ensure they’ll be used and appreciated.

When trade showgoers see others holding a desirable product, they’ll want to seek out your booth to see your company and gear. Memorable products give your company a modern, innovative image that will edge you above the industry rivals. Keep the logo and designs attractive, the promotional items appealing and easy to transport, and your budget strict, and you’ll be well on your way to a successful trade show season.

If your business is looking to make lasting impressions at trade shows, you’ll need to invest in promotional products worth your while. Stellar Designs in Anchorage, AK, offers a wide variety of high-quality custom products, from keychains to backpacks to speakers. Their team of expert graphic designers will help your logo seamlessly come to life on any item of your choosing. Browse their vast selection of products online, or call (907) 562-4248 for more information.