As a small business, maximizing your marketing budget as much as possible is essential. Marketing is key to getting the word out about your business and finding the right strategies will make each dollar work harder for you. A lot of small businesses in Rochester, NY, put their logos on promotional gifts from KAK Industrial Ad Specialties. They’ve shared a few reasons why this is a smart choice in your business plan.

The Benefits of Branded Promotional Gifts

1. Get Free Advertising

Most advertising strategies work once; you pay for a billboard or a magazine ad and it disappears forever once your time is up. However, people will keep those gifts for a long time and use them regularly. This gives you free advertising for years to come as your logo is taken far and wide.

2. Boost Brand Recognition

When people see your logo, you want them to know who you are. This will translate to them thinking of you first when they need your services. The best way to boost your brand recognition is by getting your logo in front of as many eyes as possible, as many times as possible. The person who receives your gift will use it regularly and see your brand every time they do. The people around them will see it as well, such as their co-workers and friends.

3. Generate Referrals

Give your promotional items to your customers, and you’ll see a great increase in your referrals. As your previous customer uses their gift, the people they know will ask about the logo they see on the gift. This sparks a conversation in which your happy customer can tell their friends about your great service.

No matter what type of promotional gifts are best for your business, KAK Industrial Ad Specialties has what you need. They have thousands of items at the best prices to maximize your budget, from custom apparel to promotional mugs. They have more than 50 years of experience, so you can trust that you’ll get a professional and attractive result. Contact them at (585) 865-6105 to talk strategy and get an estimate.