These days, businesses are coming up with increasingly more inventive ways to promote their products and services. One clever marketing tactic can be paraded around town 24/7: truck wraps. These mobile advertisements travel wherever you go. DTM Signs and Truck Wraps of Brooklyn, NY, explains how to ensure your design makes an impact.
3 Pointers for an Effective Truck Wrap
1. Consider the Vehicle
Before you get into the design of your truck wrap, consider the surface it will embellish. Let the lines and dimensions of your vehicle inform the orientation of the graphics. For example, big, boxy vans can display a lot of information clearly, while compact vehicles require a more minimalist design. Talk to your truck wrap design company about what layout will work best for your van, truck, or car before moving any further.
2. Use Bold, Bright Colors
When you’re speeding by potential customers on the road, you want to grab their attention. Choose a typeface with big, thick letters that are legible from a distance, and use a background color that will make them pop. Instead of a plain background in a single color, choose a vibrant image relevant to your business, such as a tropical scene for an açai bowl spot or rainbow confetti for a party planning crew.
3. Keep It Short & Sweet
Text is a crucial element of a truck wrap design, but you don’t want to write a novel. Make your business name and phone number visible, and use extra room to display your tagline or a brief list of services. Avoid including long sentences or copywriting material in a truck wrap. While you want to grab the attention of passersby, you don’t want to exceed their attention span. Similarly, avoid overcrowding the design with too many images. If you are uncertain about where to draw the line, a professional graphic designer’s insight is invaluable.
If you’re interested in taking your marketing efforts to the next level, turn to DTM Signs and Truck Wraps today. They pride themselves on creating eye-catching designs that make every New York minute count. For more information on their products and financing options, visit the website or call (347) 312-5488.