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Organizations use signs for many reasons, from advertising their services to sharing exciting news about a new product. No matter the subject of the signage, you should follow some rules about content and branding to create a productive sign. Here, our experienced team at Professional Image, a printing company in Honolulu, HI, shares our advice for creating business signs.

How to Create Compelling Business Signage 

1. Accurate Branding

Your signage needs to match your existing image, which means using the same colors, logos, and fonts as all other branding materials. Below are some tips for creating business signs from Honolulu's leading printer, Professional Image.

2. Audience Understanding

brandingBefore you create a sign, you need to decide who you’re targeting. For example, if you want to talk to kids, you would use different language than if you’re talking to adults. The design of your message would also change accordingly to be more kid-friendly, like using bubble lettering or cute illustrations.

3. Simple Design

Complex business signs require more time to understand, and people are unlikely to stop and decipher them at length. Stick to your branding colors and graphics, but keep the design simple. For example, it’s not necessary to list every service you offer. Instead, provide a brief overview and a phone number, social links, and website for customers to reach out for more information.

When you need help making signs cohesive with your branding, consult our talented graphics team at Professional Image. With more than 40 years of experience in the industry, we offer the latest technologies in printing to design posters, banners, stationery, and specialty marketing products. Call Sean at (808) 721-2611 to request a quote, and visit our website at www.proimagehawaii.com for information on our many printing services, including overnight copy and free pickup and delivery.

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