If you own a retail store near a major thoroughfare or in an area with a lot of foot traffic, hanging banners outside the establishment is an excellent way to alert potential customers of the products and services you offer. It’s crucial to routinely update the displays. Otherwise, people could fail to pay attention to the same signage after a while. Here is a guide to using banners as a promotional item.

4 Occasions When Banners Are Helpful to Your Retail Store

1. Holidays

The holiday season is often a busy time for retail stores, with consumers out and about shopping for gifts to give to loved ones. You can draw more customers through your doors by placing a banner outside the shop during this time. Beyond simple messaging about new products, include basic information about services that set you apart from competitors, such as layaway options or complimentary gift-wrapping.

2. Sales

Whether you are having a store-wide sale to make way for new inventory or want to offer deals on a few items, let passersby know by displaying a banner outside the shop. If the sale is time-sensitive, include the end date on the sign. Incorporate the color red in the text or background to evoke a sense of urgency. 

3. Special Events

If you are planning to host a styling tutorial, fashion show, cocktail party, or additional meet-and-greet event in the shop, you can draw more attendees to the festivities with a well-placed banner. Include the date and time of the event as well as a store email or phone number; it’s essential that people can contact you for additional information.

4. Company Birthday

Whenever your business reaches a milestone, let the community know. Hanging a banner to celebrate a company birthday will let anyone who passes by know how long you’ve been a fixture in the community. This could generate curiosity about your products and services; or, regular customers may be propelled to further support you on the occasion.

If you need high-quality, eye-catching banners for your business, reach out to the professionals at Great Originals in Anchorage, AK, for assistance. Beyond helping design and print company signage, they will also create your business cards as well as additional marketing and advertising materials. To learn more about printing services available in Anchorage, call (907) 561-8922. Visit the digital print shop online to request a quote, and stay connected on Facebook to see photos of completed projects.