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Putting your house on the market yourself might seem easy enough, especially with the variety of free and low-cost advertising platforms available online. However, getting a fast sale at the best possible price requires the in-depth market expertise and experience of an accomplished real estate agent who understands the intricacies of selling a home. Understanding what real estate agents do daily to improve your chance of a successful sale can help you choose the right professional for the job and eliminate a great deal of stress.

How Real Estate Agents Help Home Sellers

Researching Properties

Setting a price is the first and most important decision you’ll have to make when listing a property for sale. Buyers might walk away if it’s priced too high, but undervaluing the house could cost you thousands of dollars or more. Real estate agents watch the local market, constantly researching sales of similar properties to help you choose the right price. If a remodeling project will boost your property value, they’ll help you decide what steps to take to make your home as appealing as possible.

Marketing Your Home

real estate agentReal estate agents know that most house hunters start shopping online, so they take the time to show off your property’s best features. They might book a professional photographer to take pictures of your house, record a virtual tour, and post the sale to their social media accounts. To supplement the digital aspect, many spend their time making flyers, designing open house brochures, and placing ads in local newspapers.

Negotiating With Buyers

With their expertise, a good real estate agent knows what your property is worth and how much you should expect to get. When offers come in, they’ll advise you whether it’s fair, help you come up with a counteroffer, and handle the negotiations for you.

 

With over 20 years of experience working in the Greater St. Louis area, Mary Vann with Coldwell Banker Gundaker knows the city and its neighborhoods inside and out. If you’re listing a home for sale, you can rely on this accomplished real estate agent to reduce the stress and get you the best price possible. Follow her on Facebook for regular news and updates, or call (314) 574-3030 to find out how she can help sell your home.

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