For smaller companies seeking to gain a foothold in the market, building brand awareness is vital to building a customer base and fostering brand loyalty. Thankfully, there are a number of straightforward marketing solutions that directly improve brand awareness. Here are the most effective ways to get your name out there.
How to Market Your Brand
1. Branded Packaging
If you’re currently providing products without branded packaging or with a generic-looking logo, hire a brand design agency to create something more distinctive. This makes each item you sell into an ad for itself, and may therefore help sell more products by catching the eyes of potential buyers.
2. Promotional Products
If your product or service isn’t easy to package, create some simple items with your name and logo to sell or give away. Pens, t-shirts, water bottles, and other inexpensive, useful items help increase brand recognition and create positive relationships with the recipients.
3. Paid Ads
Don’t overlook traditional advertising as a step in building your brand. TV commercials, radio promotions, ads on billboards and public transportation, printed materials, and web ads all generate their own streams of traffic. Just make sure to tailor the approach to your intended audience. a marketing consultant will know what forms of media resonate most with your target demographic.
4. Active Social Media
You may not think of Facebook or Twitter as marketing solutions, but an online presence will help build your company’s reputation. If possible, hire a social media expert to maintain a carefully crafted image and respond proactively to public customer comments and complaints.
5. Hire a Brand Consultant
If your marketing strategies aren’t getting the results you want, a professional brand consultant will help redirect the course. Drawing on years of experience and research, they’ll develop a plan for targeted, effective marketing to spread awareness of your company’s products and services.
If you need effective marketing solutions now, contact All Local Brands in Bay Shore, NY. This skilled professional brand consultant firm provides marketing analysis and advice to grow your customer base and profits, as well as offering small business tax advice. To learn more, call them today at (631) 954-1341.