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From rolling out new menus to filling shelves and racks with seasonal merchandise, many businesses pull out all the stops during summer to attract the influx of people out and about enjoying the warm weather. From placing colorful banners above the entrance to handing out flyers in high-traffic areas, there are plenty of strategies you can adopt to bring more customers to your business. This guide explains how to promote summer specials to broaden your customer base.  

How Can You Market Your Business This Summer?

Pass Out Flyers at Public Events

bannersFrom ice cream socials and farmers markets to outdoor concerts, chances are there will be several free functions open to the public in your community this summer. Whether you want to promote an ongoing sale, special service, or additional offer, you can get your business in front of a large group of people by handing out flyers at local events. Just check with event coordinators for approval beforehand. Design the flyer in the company’s business colors and include the name, logo, address, and contact information. This will make it easier to find your location.

Hang Banners Outside the Business

If your business is on a busy street, hanging a colorful banner above the door will help pull focus to your establishment. Even though a banner is large, be selective with the messaging. From far away, it can be difficult to read a text-heavy display. Choose a few words like “Special Offer,” “New Menu,” or “Sale Alert,” to concisely describe the deal. If the offer isn’t ongoing, incorporate the color red in the sign to evoke a sense of urgency.

Send Out Postcards & Newsletters

If you have a client address list, send out mail with information about your special offers. Putting the information on high-quality, glossy postcards and newsletters will make your business appear more professional. Only include the pertinent facts about the offer as well as websites and social media links for additional information. If you have a record of customers’ email addresses, you can also blast out information in e-newsletters to promote services and products.

 

If you want to promote your special offers on banners or additional printed materials, the professionals at Great Originals in Anchorage, AK, are happy to lend their expertise to your project. Beyond helping design and print the materials, they will also share tips regarding the best times to send special offers to customers. To learn more about printing services available in the Anchorage area, call (907) 561-8922 or visit the digital print shop online to request a quote. Follow the company on Facebook to see pictures of their completed work.

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