No matter what type of business you’re running, getting your name out there is a crucial part of building your brand. While new forms of promotion have popped up throughout the years, standbys such as brochures and flyers are just as important as they’ve ever been. To truly leverage their promotional power, however, those items need to be well-designed and visually appealing. Here are some tips to keep in mind the next time you’re putting together a brochure or flyer.

How to Make Successful Brochures & Flyers

Function Comes Before Form

In the early stages of the design process, it’s easy to get caught up in bells and whistles. An entire blank page is an inviting prospect, after all! But it’s important to always remember that the main purpose of promotional brochures and flyers is to convey information. Including lots of interesting and artistic elements might seem like it will help catch attention, but it can have the opposite effect. The majority of your readers are not going to be viewing the items through an artistic lens, so too much clutter can quickly turn a potential customer off. Keeping the design simple is the most effective strategy.

Limit the Information

Although a brochure affords you more space than a flyer, it’s still important to keep the information you include as concise as possible. Jamming too much text into the design is a surefire way to overwhelm a reader and make your message fall flat. Assume the attention span of the reader will be very short and tailor the content to flow in a way that pulls a person through the entire brochure without confusion.

Match the Design to the Message’s Tone

Form over function is a golden rule, yes, but that doesn’t mean your brochure or flyer has to be dull! Try to match the overall design of the item to the tone of the message you’re trying to convey. Advertising an exciting and fun event? Let that personality shine through with some brighter colors and a few main elements. If you’re worried about overwhelming the design, stick to the rule of three – one main photo element, one main typographical element, and one main graphical element, such as a presiding pattern.

If you’re looking to create eye-catching promotional materials for your business, Northern Printing in Anchorage, AK, is ready to help. If you need a batch of flyers or brochures to advertise an upcoming event, the company’s printing experts will create the highest quality work possible, thanks to more than 50 years in the industry and a stunning 40-inch, six-color press. Visit their website for more information or call (907) 562-6554 to speak with a friendly representative.