Nearly everything in the workplace place is digital, from email communiques to video meetings. But business cards haven't gone the way of the dinosaur yet. They're one of the analog items remaining in the face of increasingly sophisticated technology. Below, you'll find some of the reasons why business cards are here to stay.

5 Aspects That Make Business Cards Enduring 

1. Effective Direct Marketing

Business cards are a great marketing tool because they go from your hand directly to clients. Market research and SEO will also reach clientele, but they can't beat a meeting and a handshake. You can encounter a potential partner or client anywhere. Having cards at your disposal means you’ll be ready to capitalize on that meeting.

2. Personal Touch

Exchanging contact information online or in an email thread is impersonal. Likewise, typing info into the phone doesn’t have the same impact as a handshake and brief conversation. You want to create a lasting impression that makes the experience of meeting you stand out from the rest. So handing out a card and having a brief chat is always preferable. Later, they can punch your info into their cell contacts.

3. Creative Cards Are Shared 

Handing out a creative business card may have more of an impact than you realize. If it makes a good impression on a potential client, they may share it with friends or business partners. This offers increased marketing chances.

​​​​​​​4. Enhance Your Brand 

Your business card is the first exposure people will have to your company’s brand. This can work to your advantage. A card that’s sharp, professional, and unique conveys a strong message about your brand. It illustrates a commitment to quality right down to the marketing material you hand out.

​​​​​​​5. Illustrate You’re Always Prepared 

Have you ever had someone scribble down their information for you on a cocktail napkin or piece of paper? Unfortunately, these things often wind up in the wash. This is frustrating, especially if they’re an important client. Make it easier for partners and customers by having a stack of cards handy in every situation.

The right business card extends your marketing reach and illustrates to others your commitment to making a personal connection. To learn more about the advantages, contact Millprint in Cincinnati, OH. For 23 years they’ve handled the digital printing needs of businesses and residents in the area. They also specialize in full-color printing services. Call them today at (513) 489-3000, or visit them online for a closer look at what they do. ​​​​​​​