Customized coffee mugs, t-shirts, and pens with your logo can be powerful marketing tools, putting your branding on products your customers use every day. However, there are a few myths and misunderstandings that might keep you from taking full advantage of the power of promotional items. Below are some of the most common misconceptions you might have heard.

Don’t Believe These 5 Myths About Promotional Items

1. They’re Not Effective

Unlike print ads and online marketing, promotional items sit in front of your potential customers for months at a time. This helps your branding stand out from your competitors, as studies show most consumers are more likely to remember the name of a company that gave them a pen or hat over than one they saw in an ad.

2. Promotion Items Cost Too Much

Buying several hundred promotional pens might seem like a big investment, but each one might yield hundreds of individual impressions with potential customers. Compared to the cost of other advertising, promotional items are a great deal.

3. People Just Throw Them Away

Most people actually hold on to promotional items for several months or even years, as long as they’re useful. In fact, long-lasting items might get passed on to other people, building even more impressions and brand awareness.

4. They Take Too Long to Make

While some processes might take weeks to produce the items you want, modern digital printing can yield large runs very quickly. Most high-quality shops can prepare whatever you need to take advantage of last-minute marketing opportunities.

5. Promo Items Aren’t Right for All Businesses

Businesses in any industry can use promotional products to build brand awareness and loyalty, even if you don’t work directly with the public. Consider giving them away at trade shows, leaving them with potential clients, or using them to brand fundraisers and other events.

Whether you’re looking for high-quality branded T-shirts or promotional pens, KAK Industrial Ad Specialties will create stunning designs at some of the most affordable rates in the industry. They’ve been serving businesses throughout the Greater Rochester Area for over 50 years, and have the expertise to help you make a great first impression. Visit their website for an overview of their services, follow their Facebook for more marketing tips, and call (585) 865-6105 to request a quote for your promotional items today.