The next time you upgrade your business signs, consider whether it’s also necessary to give your logo an overhaul. This seemingly small graphic design is the key to brand recognition, and it’s necessary to upgrade now and then. Not sure if you should take another look? Here, you’ll find why you should think about changing your logo before getting those new business signs.

Upgrade Your Logo Before Getting New Business Signs for These 3 Reasons

1. Your Logo Is Complicated

Can a customer tell what your company does by seeing your logo? If not, it’s time for a redesign. Many first logos are complex and aren’t immediately recognizable. This time, keep it simple. To start, choose an important letter or symbol that is related to the company and build off of that. Work with a business sign creator to learn what imagery will translate well graphically.

2. Your Company Has Grown

How long has it been since you created your original business logo? If it’s been more than a few years, your company has probably grown. You likely don’t offer the same goods and services as you did when you first opened — a factor that may affect whether your logo is up-to-date. Ensure that your new logo perfectly represents your current and near-future offerings, so you can use it for years to come.

3. Your Name Is Changing

Has your name changed in any way since you last created your logo? Perhaps you altered the punctuation by adding or removing a period. Or, maybe you no longer want “LLC” included in the official business name. Consider these factors when deciding whether to redo your logo.

Hightech Signs in Texarkana, TX, creates quality signs for commercial, industrial, and institutional clients in the tri-state area. Their talented technicians have over 26 years of experience as licensed electrical sign contractors and are ready to design, install, repair, and maintain your business signs. To learn about their fabrication process, call (903) 838-8999. Visit the website for information on their sign removal and replacement.