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Every business owner knows the importance of getting their name out there. While networking events will help you find valuable connections in the community, you still need a way to convey the company information to potential clients, contacts, and customers. Nothing helps more than well-thought-out business cards, but creating a design that stands out from the crowd can be a bit of a challenge. Here are a few great ideas to help ensure your cards create a lasting impression.  

3 Ways to Make Business Cards Stand Out

1. Play With Shape

Everyone’s familiar with the standard rectangular business card. While they’re convenient and fit in your wallet easily, they may be easily forgotten. Instead of sticking with the standard shape, play with the design. Choose a card that has rounded edges instead of sharp points. Opt for a square card that stands slightly taller than the rest. Even these small touches can make all the difference in ensuring the card is both kept and reviewed hours after you hand it out.

2. Ditch the White Background

Business CardsSure, standard white business cards look professional, but they’re also the most common style around. Pick a vibrant color cardstock and print your message on that. This way, if a client is searching for your contact information, the card will be easier to find in their desk drawer or wallet.

3. Make It Two-Sided

Logos go a long way toward improving brand recognition, but many businesses leave them off the business cards entirely. This can make it hard for contacts and customers to identify where the card came from. Instead, make your card two-sided. Print the logo as large as you can on one side of the card and include all relevant contact information on the other side. This will help your logo stand out in their minds and help further improve your branding efforts in the community.

 

At Professional Image in Honolulu, we believe every company’s business cards should be as unique as the business they advertise. Our experienced designers will work with you to find the right design, format, and finish to make beautiful and unique cards your clients will love. Learn more about our copy and print services online at www.proimagehawaii.com, and call (808) 532-6565 to schedule a design consultation with our team today.

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