Creating a memorable brand for your business involves more than designing a logo and opening up shop. When a customer walks past a store, the sign or plaque will be one of the driving factors in whether or not they decide to stop in. According to a study conducted by FedEx, nearly 76% of consumers said they entered a store or business they had never visited before based solely on its signs. Learn more about how you can use signage to increase your bottom line.

The Impact of Signs & Plaques

A study conducted by the University of Cincinnati found that nearly 50% of Americans couldn’t find the business they were looking for because of insufficient signage. Not only do signs indicate a business’ presence, but they also need to share enough information that the consumer is confident their time will be well spent inside. A highly visible overview of the pricing and quality of the products will draw in the intended audience.

How to Use Signs to Build Your Brand

Create a custom sign that differentiates your business from any nearby competition. Also include information about specials or discounts you are running. For example, if you are offering a spring sale on merchandise, advertising this with signs or plaques will attract new customers who will be more likely to return and purchase again. Choose color combinations that are easy to read, such as light text on a dark background, and avoid complicated fonts. Make sure the size of the sign fits your window without overwhelming the rest of the display, and that the font is not too small to be seen from afar.

When it’s time to order custom signs for your business, turn to the team at Honolulu Sign Company Limited. Since 1939, they have provided Hawaii business with everything from custom flags and plaques to stencils and decals. They have the tools and knowledge needed to create signage that best represents your unique brand. Call (808) 847-4047 to speak with one of their representatives, or visit the website to check out their full list of products.