Even in the age of technology and online ads, direct mail campaigns are one of the most successful ways to market a product or service — if you do it correctly. Marketing with direct mail is popular because it’s cost-effective and most people enjoy getting snail mail. For the best results, however, it’s wise to consult with marketing experts, graphic designers, and printers to ensure you’re sending quality mailers.

How to Plan a Successful Direct Mail Campaign

Targeted

Rather than sending mailers out to every house in a neighborhood, you can choose a targeted list of leads who have expressed interest in products or services like yours. This considerably increases your potential for success.

Measurable

Success rates with direct mail campaigns are also easy to measure. On coupons and rebates, you can include a simple code, so you know whoever made a purchase was part of a particular campaign. Other solutions include using a specific phone number that routes to your business so you can track the number of calls received.

Flexible

Direct mail marketing is flexible. If you aren’t seeing results with a particular format or design, you can try again with something new. Your graphic designer may have some insight as to what format and design will work best based on your industry, target demographic, and the information you want to include.

Whether you’re new to direct mail marketing or you haven’t had success with similar campaigns in the past, it pays to work with professionals who know how to grab your market’s attention. At AM Design Studio in Flushing, NY, their marketing experts and graphic designers will work with you to develop a successful campaign that achieves your business goals. To learn more about their services, call (347) 732-9271 and visit them online to see their work.