A company’s signage plays a role in popularity and its bottom line. The more attention you attract from potential clients, the more likely you are to increase business. Create a memorable sign that is easy on the eyes, whether decals or store posters, with the following tips.

How to Design a Compelling Business Sign

1. Select the Right Colors

Think of the most popular business signs and logos in the world, many of which are associated with shades that represent their identity. Now consider the image of your brand. If it’s a hip, trendy company, bright colors are sure to attract the right audience. A serious organization, however, would benefit from more subdued hues. Contrasting shades will also make the sign stand out and increase readability.

2. Strive for Simplicity

The less complex the sign, be it a bold plaque or a decal, the easier it is for clients to quickly absorb. The information on a sign is often consumed in the blink of an eye. Cluttered signs are difficult to read and far less likely to capture the attention your business needs to make a sale.

3. Utilize Space Wisely

In the spirit of simplicity, use your space wisely to communicate the right information. Include key services without overwhelming every square inch of the space. Even a smaller item, like a decal, can impart a strong message with the right wording. Your company’s name and contact information are priorities since you want customers to know how to reach you. Play with sizing and lettering to make the most of the sign’s efficacy.

From custom decals to traffic signs to plaques, the team at Honolulu Sign Company Limited designs the signage your company needs to succeed. Since 1939, the Hawaii-based business has used quality materials to create signs that represent brands and products across the islands. Visit the website to learn more about how they can help you, or give them a call at (808) 847-4047 to get started on a custom sign.