For every college, whether it’s a large university or small liberal arts institution, increasing enrollment and driving students to the campus is the highest priority. While online marketing and social media involvement increase awareness, this effort is wasted if students can’t find the campus. Each campus needs to stand out from the rest, and nothing helps create a sense of uniqueness like professional, custom-designed signage.

Custom Signs Improve Campus Appearance

Everyone should take pride in their school. However, if the campus looks rundown or otherwise neglected, the attitudes of students and prospective students will reflect this. The right signage can make any campus immediately look more professional and put-together, showing that the administration cares about the facilities. The more professional the campus appears, the more likely prospective students will feel confident about choosing the school.

Since custom signs can feature logos, slogans, school colors, and mascots, they help create a sense of brand awareness throughout the campus. Everywhere prospective and current students look, they should see some tie to the school’s heritage. Signage that incorporates the school colors in their lettering and makes use of the school crest and mascot are guaranteed to make an impression. The more recognizable the logo and colors are, the more the campus will stand out.

Signage Improves Navigation & Morale

Although getting prospective students to remember your campus clearly and fondly is crucial, it’s not the only reason to invest in custom signs. Students and families should be able to get where they need to go without feeling lost on campus; buildings and other locations should be clearly indicated with signage. This shows that the administration cares about the layout and keeping students informed. A college with disinterested or poorly informed students is bound to experience low enrollment numbers and poor student morale.

If you’re looking to upgrade the signage at your college or university, let the team at Burchette Sign Corporation help. Their experienced graphic designers have proudly helped schools in Winston-Salem, Greensboro, and Charlotte, NC, create unique and beautiful signs for campus events. Learn more about their services by visiting their website and see for yourself how their signs can make your school stand out. Call (336) 996-6501 for an estimate today.