Customer loyalty rewards programs are one way to encourage first-time patrons to become regulars, but some are more successful and popular than others. It all comes down to the type of perks you offer for loyalty. Custom shirts are an especially effective way to show your regulars appreciation in a way that benefits you too.

Why You Should Give Loyal Customers Custom Shirts

1. Show Your Appreciation

Who doesn’t love getting a shirt just for doing something they already enjoy? Customers who visit your bar for happy hour every Friday after work will love sporting a T-shirt branded with their favorite bar, especially when it’s free. The point of a rewards program is customer appreciation. People who feel like they have a relationship with a business are more likely to come again with their family and friends.

2. Generate Brand Awareness

The more customers wear your shirts around town, the more other people will become aware of your brand. Even if they’ve never visited your storefront, people will have a better idea of who you are and what you have to offer when they see your name and information on a custom shirt.

3. Increase Traffic

Seeing a shirt with an eye-catching logo or funny phrase will make the brand stick in someone’s mind, increasing their likelihood of visiting your store, bar, or restaurant to see what all the hype is about. And thanks to your loyalty program, existing customers will feel compelled to return as well for more rewards. To capitalize on this further, offer promotions and discounts at events to regulars wearing custom shirts. Your loyal fans will enjoy another perk and others will see the benefit of patronizing your establishment more often.

Custom shirts, especially when purchased in larger quantities, are an inexpensive, but impressive way to thank loyal customers and attract new ones. Honolulu Shirt Shop in Hawaii can help you kick off a customer loyalty rewards program with an impressive T-shirt design. With more than 34 years of experience in screen printing and embroidery, these experts will create a custom shirt that reflects your brand’s style and personality. Request a quote online or call (808) 847-0831 to speak with a member of their team.