Whether you want to help your brand stand out or make new networking connections within the industry, business cards are important marketing tools for companies. For an attractive card that will leave lasting impressions on consumers, consider the following tips when creating the design.

3 Tips to Help You Design a Business Card

1. Use a Color Scheme

It’s important to choose a color scheme that is aesthetically pleasing; if you already have a color palette for your brand, then work within it. Otherwise, seek inspiration from your favorite branding or try an online color matching tool. Consider setting the background of your card to black and adding bright colored text to make it stand out.

2. Consider the Content

The primary purpose of a business card is to provide prospects with information about who you are and how to reach out. Include your name and job title along with your contact information, website, and social media profiles. Always have your logo placed somewhere on the card so a potential client can easily identify your brand.

3. Add a Special Touch

There are many creative ways to make a business card stand out. Embossing, which involves heat pressing into the paper without using ink or foil, is one of the most common. However, you can also play around with the material and design. For example, using plastic instead of cardstock will lower the chances of it being tossed out.

If you don’t have the time or the creativity to design your company’s business cards, turn to the team at Millprint in Cincinnati, OH, for impressive results. The premier printing company has over 20 years of experience providing clients with a wide range of services, from full-color posters and digital marketing materials to logo design. Call (513) 489-3000 or visit their website for more information about their products and services.