When you run a business, it’s essential to have a well-made, well-maintained commercial sign outside advertising it. This does more than just tell customers who’s occupying the location, says the team at Quality Signs & Service of Burlington, KY. Here, they list three major benefits of having the proper signage advertising your organization.

Why Are Commercial Signs So Essential?

1. Attract New Customers

The sign you have outside is an important part of bringing in new clientele. Did you know about 76% of consumers revealed in a survey that they had entered a business they had never been in before simply because of the signs? Similarly, 60% stated they had not entered a business because they didn’t see signage. To ensure yours is doing its job, have it clearly visible and fix any issues, like broken pieces or burnt-out light bulbs.

2. Get Referrals

For many businesses, word of mouth is an essential part of gaining new customers. In the same survey, almost 75% of the participants stated they had recommended a company to friends or family after noticing the sign. Work with a professional to ensure yours is attractive and has a memorable design. Also, ensure the name is easily readable by both pedestrians and drivers alike so they can easily remember you, even if they’re just passing by.

3. Increase Profits

If you’ve had the same sign for years or have been struggling to improve your bottom line, updating the signage might do the trick. In the survey, 60% of business owners noted an increase in profits when they took measures to make the sign more visible or replaced the current one with a newer design. To find out how much yours is affecting your daily sales, try asking customers who come in what they thought of the sign and if they could easily see it. If the feedback is negative, it’s time for an upgrade.

Whether you need commercial sign repairs or a new installation, Quality Signs & Service in Burlington will help. These professionals have more than three decades of experience and work on projects big and small. Additionally, they will work with you to design a new sign that clearly reflects the message you want to send customers. To learn more, call (859) 525-9966 today or visit them online.