In the days of print marketing, you could target a particular location by distributing flyers or erecting billboards in the area, or by sending direct mail advertisements to businesses and residents of specific neighborhoods. Although the techniques are different today, the ability to target potential customers by location is even easier with digital marketing. To help you reach your audience, ACG247, an experienced IT services company in Miami, FL, explains how to target particular areas with the power of digital media.

How Your Digital Marketing Can Target Specific Locations

Facebook Ads

Facebook lets you target customers by a wide variety of criteria, including their age, interests, and location. Depending on your needs, you can target a country, region, or city, and reach everybody in the area, only people who live in the area, or people who've recently checked into a location. This gives you a great deal of power and marketing reach.

Google AdWords®

Google AdWords similarly lets you target locations as broad as a country or as narrow as a radius around a particular point. You can select up to 25 countries, 250 cities, or 2,500 ZIP codes. Note that the smaller the radius you choose, the more effective the targeting will be when ads are displayed.

Mobile Messaging

Using cell phone signals, marketers can create a mobile "geofence" encircling an area like a shopping mall, a retail store, or a sports stadium. They can then send text messages to SMS subscribers within the geofence, alerting potential customers to sales and daily specials or providing a digital coupon for use at a nearby location.  

Digital marketing lets you harness the power of the Internet, social media, and cell phone messaging to promote your brand. For expert guidance in these matters, contact ACG247 in Miami, FL. They've been serving the needs of businesses in the Tri-County area since 1992, and they now offer IT services, search engine optimization (SEO), and responsive website design. Visit their website to learn more or call (305) 279-9959 to discuss your options with a friendly expert.