Tomah, Wisconsin
6125 County Highway O
Tomah, WI 54660
(608) 378-3316

3 Reasons Why Contrast in Storefront Signs Is Important June 15, 2018

Tomah, Monroe
3 Reasons Why Contrast in Storefront Signs Is Important, Tomah, Wisconsin

Eye-catching storefront signs can attract new customers, boost sales, and increase profits for your business, while low-quality signs can appear unprofessional. Contrast is one essential element that can set advertising materials apart from others. Here, you’ll learn how you can use contrast to improve your signage designs to benefit your company.

A Guide to Storefront Sign Contrast

1. Carefully Choose the Background 

Every sign color should be meticulously chosen, especially the background. Whether your background is bright or dark, it will determine the color of any graphics and text placed on top of it. Text and graphics should stand out against the background; dark backgrounds should have brighter design elements, and dark text or graphics will pop against light backgrounds.

2. Use Contrast to Convey Tone

storefront signsToo much contrast may not accurately convey your company’s atmosphere. Using multiple bright colors gives a youthful impression, an effect that may be inappropriate for some businesses. If you’d like to set a mature tone, focus on neutral graphics and text to keep the storefront sign’s tone professional. This will help attract the correct customer base.

3. Avoid Similar Colors

A storefront sign is meant to capture the attention of potential customers. While this includes pedestrians, the sign should also be readable for motorists and other fast-traveling individuals. No matter how impressive its graphics and text are, a storefront sign featuring three almost-identical shades isn’t going to catch the eye of someone speeding past it.


Your signage design conveys an important message to passersby before they step foot in your business. If you’re looking to create attractive storefront signs for your Tomah, WI, business, Zingler Sign & Design is ready to help. From the initial design stage to the final installation, the company’s design professionals will ensure your product perfectly conveys your desired message. For more information, call (608) 378-3316 or visit the website today.

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