Signs are important for any business; they display your brand, logo, and name as well as any contact information or special promotions for customers. When you begin a sign design, you want to ensure the finished product is eye-catching and easy to read to attract the most traffic. Here are five mistakes to avoid when crafting signs.

What to Avoid in Sign Design

1. Crowded Design

When you include too much on one sign design, you risk overcrowding the space and making it hard for customers to focus on the intent. Narrow down the purpose and make sure essential elements stand out and are emphasized. Keep text concise and to the point; putting too much to read may cause the audience to miss your point.

2. Poor Font Choice

If customers can’t read the sign, it isn’t doing its job. Choose fonts that are legible and can be read at any distance. Avoid overly ornate choices or tiny sizes that are hard to make out, especially if you want potential clients to see the information from a moving vehicle. Pick a font style that is appropriate for the business type so that it isn’t too cold when you want cozy or too lighthearted when you need serious.

3. Inconsistent Branding

Decide how you want the business portrayed and incorporate those elements in all sign designs to stay consistent. If you have many different displays around the storefront or office, tie components together so customers easily recognize your brand. Stick with similar fonts and colors and incorporate ideas from other areas, such as your logo or website style.

4. Distracting Images

From poor color combinations to filling every corner with art and images, distracting sign designs detract from the intention of the display. Your audience will not know where to look when there are too many bright colors and busy images covering it. Don’t be afraid of a simple composition and embrace white space to keep your message free of distractions.

5. Not Seeking Help

Call the professionals to craft your sign design. These services employ experts in typography, graphic design, and layouts to help you piece together a beautiful, well organized display that will clearly get the message out to customers. Professional sign companies can also install it properly, so it is safe and placed in the best location possible.           

For the top sign service in the Louisville, KY, area, trust Louisville Sign Company. This full-service company assists with your sign design process from beginning to end, helping you create the perfect sign for the business. From vinyl and neon signs to restoration for existing sets, their expert team has the knowledge and skills to handle each job. They also provide crane rentals for even more convenience. Call (502) 957-2161 or visit them online.