Die cutting is an innovative branch of printing services which can bring a shape to life on your business cards, brochures, and other printed materials. Print shops achieve this using a die cutting machine, which punches the die—a form or pattern—through materials like paper or fabric to create identical duplicates of shapes. If you’re seeking a unique way to make your promotional products stand out from the rest, there are a few creative options for this approach. Below are a few to consider. 

A Guide to Die Cutting Options Available Through Printing Services

1. Layered Effect

Perfect for brochures and booklets, this effect can capture attention and compel readers to keep flipping. It’s a simple technique but has a powerful impact: just use cutouts on consecutive pages to give readers a sneak peek into what the coming page entails. The end result is a professional, engaging, and visually pleasing pamphlet that’s anything but boring.

2. Logo Pop

If you want to separate your business cards from the pack of others at trade shows and events, draw attention by adding die cut elements. Cut out the entire silhouette of your emblem or accentuate just one key feature. Whatever you choose, it’s sure to make more of an eye-catching impact than the other solid cards your competitors hand out!

3. Tactile Object

For businesses and professionals who are seeking truly inventive promotional products, have an entirely unique object cut out in whichever shape you please. Photographers promoting their services, for instance, might have mailer cut in the shape of a camera, whereas a musician promoting an upcoming show could consider promotional flyers in the shape of an instrument. The possibilities are truly endless, and this option is especially well-suited for creative fields.

If you’re seeking high-quality printing services with endless opportunities to customize your products, choose Columbia, MO’s, General Printing Services. Their team has the experience and equipment needed to execute captivating promotional printing on mailers, brochures, cards, and products like water bottles and pens. Learn more about their services on their website or call (573) 443-8890 to speak with an associate.