Postcards are one of the best marketing tools to keep your brand at the forefront of your industry. Perfect for reminding customers and clients who you are and what you do, these cards also serve as a nice, compact gesture for special occasions. Here are five ways to use branded postcards.

5 Occasions for Sending Business Postcards

1. Discounts & Sales

Send postcards to customers for upcoming sales events, special discounts, and exclusive events. The size of these mailers makes them convenient to stick to the refrigerator or tuck into a purse. Cards can include coupons, as well.

2. Loyalty Anniversaries

Postcards allow you to celebrate loyalty anniversaries for clients and customers. Send a special coupon or thank them for supporting your business on the date they first shopped with you or signed up for a newsletter. For services that should be performed regularly, send your clients reminders to book their next appointment.

3. Customer Birthdays

A birthday greeting is another nice gesture to show customers you care and put your business at the top of their minds. You can also offer personalized deals just for them during their birthday month.

4. Holidays

Holiday greetings show customers that you go above and beyond selling services and products. A beautifully designed postcard with your contact information and any upcoming specials or events are an excellent branding opportunity. If you do holiday events, your card can also double as an RSVP card for attendees.

5. New Products & Services

The easiest way to tell your mailing list about new products and services is with a postcard. These cost-effective announcements won’t break the bank with postage, either, making it an affordable method of reaching your customers.

For quality postcards and other business printing, such as letterhead, brochures, and more, head to Superior Printing Service INC in Hobbs, NM. These digital printing professionals are ready to handle jobs large and small, ensuring you have what you need on time and of the highest quality. To learn about their printing options visit them online or call (575) 393-3261.